BFGoodrich™ Mud-Terrain KM2
BFGoodrich™ Mud-Terrain KM2

NEWS

PROMYGES, BFGoodrich™ DISTRIBUTOR FOR SPAIN AND PORTUGAL
- Promyges is going to distribute the emblematic range BFGoodrich™ tyres for Spain and Portugal markets. - BFGoodrich™ has reached an agreement with Promyges as a specialized distributor of 4x4 accessories to establish new commercial strategies for their products BFGoodrich™ All-Terrain KO2 and BFGoodrich™ Mud-Terrain KM2. - The official launching of this agreement was released in the off-road Expo4x4 at Ocaña. Since mid-September, Promyges will offer to their clients the most emblematic models of BFGoodrich™ to use in 4x4, SUV or Crossover vehicles. These well-known tyres and the recently renewed BFGoodrich™ All-Terrain AT and BFGoodrich™ Mud-Terrain MT, along with the rest of the range which are meant to be use in light off-road situations, those will be the incorporations that Promyges SA will be focussed in. The product strategy of distribution for BFGoodrich™ offroad range pretends to satisfy, on one hand ,the more demanding clients of the 4x4 segment with the BFGoodrich™ Mud Terrain MT tyres. On the other hand it wants to satisfy to other clients who give a more mixed use to their tyres (city-country side) with the BFGoodrich™ All Terrain AT tyres. On top of that BFGoodrich™ also takes into account users who use SUV or Crossover who will be offered the models Urban and G-Grip. To achieve the desire market penetration Promyges and BFGoodrich™ have developed a commercial strategy based in the quality, price, service relation and all this supported by an advertising campaign with the purpose of strengthen our leadership in the 4x4 segment and being able to reach to end users and professionals.